- Master the art of time-management
- Better predict your customers’ wants & needs
- Build a #brand story that catches your audience’s attention
- Create social media posts that boost awareness & engagement
- These books should be in the library of every #socialmediamanager
Nine of the best books to enhance the job of being a social media manager:
1. The Choice Factory: 25 Behavioral Biases that Influence What we Buy by Richard Shotton
If you’ve been to the grocery store lately, you know that you can’t
even visit the baking aisle without getting dizzy at the number of flour
choices available. And, unless your product is truly unique, your
customers are facing the same problem when it comes to deciding between
your brand and the competition.
As a social media manager, you need to find ways to ensure your brand stands out.
If only you could get inside the minds of customers and find out what
drives them to make a decision. Enter: The Choice Factory. In this
book, author Richard Shotton focuses on the marketing potential of
figuring out why people make certain decisions.
The 25 short, easily digestible chapters each focus on one issue and
outline specific and actionable ways to apply the learnings to your own
#marketing strategy.
2. YouTube Growth Hacking by Jeff Abston
Google shows that YouTube reaches 95 percent of online adults aged 35 plus in a month. Not only that, but 18- 34 year old group says: YouTube is
the best place to learn about a product or service that interests them.
In YouTube Growth Hacking, author Jeff Abston shares techniques and
insight that will give you lasting, sustainable results on this powerful
platform.
You’ll learn:
- How to use #SEO to boost maximum exposure. #ROI for #success
- The importance of making attention-grabbing thumbnails
- And how to improve the production quality of your videos without busting your budget
3. Everybody Writes by Ann Handley
I included this irreplaceable resource in my post So You Think You Can’t Write: 8 Writing Resources for Non-Writers and it’s a definite must-read for social media managers.
Writing is a skill that all marketers need to have, and Ann Handley
offers a clear and concise guide to developing and honing it. Handley
explains that content is “everything your customer or prospect touches
or interacts with—including your own online properties and web pages and
the experiences they offer, but also everything on any social channel.”
If you want your audience’s attention, your social media content
needs to be clear, concise, and well-written. You want your audience to
notice your message—not your grammar mistakes or adjective overuse.
4. Storynomics: Story-driven Marketing in a Post-advertising World by Robert McKee and Tom Gerace
As a social media marketer, part of your job is to tell an interesting story with compelling content.
In Storynomics, legendary storyteller and international writing
workshop creator Robert McKee teams up with digital marketing expert Tom
Gerace to help brands use the power of storytelling.
Together, the duo provide a comprehensive guide for marketers who want to move to a more story-centric approach.
As Simon Mulcahy, Chief Marketing Officer at Salesforce says, “Storynomics is essential reading for any company looking to build a loyal audience through great storytelling.”
5. Crushing It: How Great Entrepreneurs Build Their Business and Influence—And How You Can Too by Gary Vaynerchuk
Serial entrepreneur, author, speaker, and internet personality Gary
Vaynerchuk believes the secret to success is a solid understanding of
social media—along with a willingness to do whatever it takes to make
every platform work to its full potential.
In this book you’ll learn:
- How to boost your brand on each social media platform
- Expert theories and tactics you can put into action today
- Smart ways to optimize and improve well-known and tested strategies
6. Building a Story Brand: Clarify Your Message So Customers Will Listen by Donald Miller
If you read the above-mentioned Storynomics and are looking for even more insight into the power of storytelling in marketing, Donald Miller’s guide is a good one.
No two businesses are exactly alike and Miller’s approach will help social media marketers set their organization apart.
In this book you’ll learn:
- The secret to helping your customers understand the benefits of your product or service
- The seven universal story points all humans respond to
- The real reason customers make purchases
- How to create the most effective messaging for social media
7. Hit Makers: The Science of Popularity in an Age of Distraction by Derek Thompson
If you’ve worked on social for awhile, you’ve probably been asked at
some point to make a post “go viral.” Derek Thompson turns this idea on
its head and argues that “nothing goes viral.”
Instead, Thompson explains that each pop culture phenomenon or
“viral” piece of content has a secret history of power and influence.
There is a definite psychology to why people like what they like & Thompson reveals the economics of cultural markets that shape our lives.
In this book you’ll learn:
- Why Facebook is today’s most important newspaper
- The secrets to Disney’s success
- How data scientists proved that going viral is a myth
- How culture happens & why things become popular
With this information, you can gain a deeper understanding of your
audience—and create the kind of content that resonates with them.
8. When: The Scientific Secrets of Perfect Timing by Daniel H. Pink
While Twitter user, writer, and Aloe Bud app creator Amber Discko jokes that Oreo’s legendary Superbowl Tweet “ruined so many social media managers’ lives,”
the lesson about perfect timing is, well, timeless. Oreo’s tweet made
real-time marketing a focus for social media managers around the world.
Timing is often called an art, but author Daniel H. Pink argues it’s
science. The book draws on cutting-edge research and data from
psychology, biology, and economics to reveal the best way we can live,
work, and succeed.
In this book you’ll learn:
- How to build the ideal schedule in both your personal and professional life
- How to choose when to tackle significant events and projects
- Why a “restorative break” could be the secret to productivity
9. Creativity, Inc.: Overcoming the Unseen Forces that Stand in the Way of True Inspiration by Ed Catmull
As you know, content creation doesn’t always come naturally. If
you’re stuck in a rut or experiencing a creative block, Twitter user and
Shell’s Global Head of Digital and Social, Americo Campos Silva, suggests Ed Catmull’s bestselling book.
As one of the co-founders of Pixar Animation Studios, Catmull knows a
thing or two about originality. In this book, he reveals the techniques
and beliefs that have made Pixar so universally admired & successful.
In this book you’ll learn:
- How a mediocre idea can be elevated to genius
- Why the cost of preventing errors is often far greater than that of fixing them
